苹果是世界上最有价值的公司，而苹果也是其前联合创始人兼前 CEO 乔布斯所创造的“巨大成就”。乔布斯带给了我们很多珍贵的遗产，他以创业精神，创新和对推动设计界限的绝对承诺而闻名。当然，乔布斯还和我们分享了许多他鼓舞人心的智慧，不如我们再一次回顾一下，那些我们所喜欢的，乔布斯的经典名言。
I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.”——我引以为豪的是，许多我们所做的事情变成我们还没有完成的事，创新就是对一千件事情说“不”。
We're here to put a dent in the universe. Otherwise why else even be here?——活着就是为了改变世界，难道还有其他原因吗？
Innovation distinguishes between a leader and a follower。——领袖和跟风者的区别就在于创新。
It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them。——根据受众需要去设计产品其实是非常难的。因为很多情况下，人们并不知道自己想要的是什么，而是需要你去展示给他们看。
My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time。——我人生中最美好的事物全都无需花费一分钱，最无价的，其实是我们握在手心所拥有的时间。
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations。——当你创新时，难免会犯错。最好的做法是快速承认错误，然后着手改善其他的想法。
The people who are crazy enough to think they can change the world as the ones who do。——那些疯狂到以为他们能够改变世界的人才能真正地改变世界。
Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them。——科技不是万能的。最重要的是，你对人有信心，他们都很好、很聪明。如果你给他们工具，他们会完成奇妙的事情。
Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful … that’s what matters to me。——带着无数的财产走向坟墓是无意义的。我认为最重要的是，当我晚上睡觉时，我可以说：我们今天完成了一些美妙的事。
11/11
For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something。——此后的33年， 每天早上我都会对着镜子问自已：“如果今天是生命的最后一天，我还会想去做我今天要做的事吗？”每当内心出现“不”的答案时，我知道就是自己需要改变的时候了。”
苹果是世界上最有价值的公司，而苹果也是其前联合创始人兼前 CEO 乔布斯所创造的“巨大成就”。乔布斯带给了我们很多珍贵的遗产，他以创业精神，创新和对推动设计界限的绝对承诺而闻名。当然，乔布斯还和我们分享了许多他鼓舞人心的智慧，不如我们再一次回顾一下，那些我们所喜欢的，乔布斯的经典名言。
I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.”——我引以为豪的是，许多我们所做的事情变成我们还没有完成的事，创新就是对一千件事情说“不”。
We're here to put a dent in the universe. Otherwise why else even be here?——活着就是为了改变世界，难道还有其他原因吗？
Innovation distinguishes between a leader and a follower。——领袖和跟风者的区别就在于创新。
It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them。——根据受众需要去设计产品其实是非常难的。因为很多情况下，人们并不知道自己想要的是什么，而是需要你去展示给他们看。
My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time。——我人生中最美好的事物全都无需花费一分钱，最无价的，其实是我们握在手心所拥有的时间。
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations。——当你创新时，难免会犯错。最好的做法是快速承认错误，然后着手改善其他的想法。
The people who are crazy enough to think they can change the world as the ones who do。——那些疯狂到以为他们能够改变世界的人才能真正地改变世界。
Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them。——科技不是万能的。最重要的是，你对人有信心，他们都很好、很聪明。如果你给他们工具，他们会完成奇妙的事情。
Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful … that’s what matters to me。——带着无数的财产走向坟墓是无意义的。我认为最重要的是，当我晚上睡觉时，我可以说：我们今天完成了一些美妙的事。
11/11
For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something。——此后的33年， 每天早上我都会对着镜子问自已：“如果今天是生命的最后一天，我还会想去做我今天要做的事吗？”每当内心出现“不”的答案时，我知道就是自己需要改变的时候了。”