毕 业 设 计（论 文）
题 目 ： 外贸函电的语言特点
姓 名 王文茜
学 号 [1**********]4
所在院部 成人与教育学院
专业班级 商务英语
指导教师 宋老师
日 期 2011 年 10 月 15日
摘要
外贸函电是国际贸易双方进行商务信息沟通的重要手段，其写作极其语言的运用成功与否对业务成败有着极其重要的影响。在外贸函电中要坚持礼貌、完整、清楚、简洁、具体与正确等原则。
随着经济的发展，外贸函电在外贸交流中起着不可替代的作用。它是联系买卖双方之间的桥梁。作为函电，外贸函电与其它函电有相通的地方，但同时，它作为外贸函电，又具有其固有的特性, 那就是外贸函电的语言特点。所以，如何在话中运用语言技巧就显得非常重要。
索引关键词：外贸函电、语言特点、写作原则
Abstract
English business correspondence is international trade both sides of business
in the important means of information communication, its writing extremely language to the success or failure of the business success has significant impacts. In English business correspondence to insist on polite , complete, clear, concise, specific and correct principles.
With the development of business, business correspondence plays an
irreplaceable role in trading. It is a link between the buyer and the seller. As a kind of correspondence, it has the basic features of the correspondence; meanwhile, the business correspondence has its special features. Such as the features in the language.
Key words: Business correspondence, the language features, writing principals
目 录
摘 要„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„
目 录„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 正 文„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„
Chapter 1 Introduction„„„„„„„„„„„„„„„„„„„„„„„„„
1.1 The definition of business correspondence„„„„„„„„„„„„„
1.2 The difference between business correspondence and general social
correspondence „„„„„„„„„„„„„„„„„„„„„„„„„
Chapter 2 The wording features of Business Correspondence„„„„„„„„„
2.1 Wording features of Business Correspondence„„„„„„„„„„„„
2.2 English business correspondence language has the following distinct
characteristics„„„„„„„„„„„„„„„„„„„„„„„„„„„
Chapter 3 The Characteristics of Business Correspondence„„„„„„„„„„
3.1 Characteristics of Business Correspondence„„„„„„„„„„„„„„
3.2 Words Used Differently Under Differently Conditions„„„„„„„„„„ Chapter 4 The structure of Business Correspondence„„„„„„„„„„„„„
4.1 Structure of Business Correspondence„„„„„„„„„„„„„„„„ Chapter 5 The format of Business Correspondence’s „„„„„„„„„„„„„„
5.1 The Full Block Style„„„„„„„„„„„„„„„„„„„„„„„„„
5.2 The Indented Style„„„„„„„„„„„„„„„„„„„„„„„„„„
5.3 The Modified Style „„„„„„„„„„„„„„„„„„„„„„„„„„„ Chapter 6 Terms of Business Correspondence „„„„„„„„„„„„„„„„„„
6.1 Terms of Business Correspondence„„„„„„„„„„„„„„„„„„„ Chapter 7 Establishing Business Correspondence „„„„„„„„„„„„„„„
7.1 Channels to know Potential Customers„„„„„„„„„„„„„„„„
7.2 Steps of Writing Letters of First Inquiry„„„„„„„„„„„„„„ Conclusion „„„„„„„„„„„„„„„„„„„„„„„„„„„„„..
致 谢„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„.
参考文献„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„.
附 录„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„.
————————————————————————————————————
Chapter 1 Introduction
1. 1. The definition of business correspondence
Business correspondence refers to letters, telegrams , telexes , faxes and E-mail .It includes foreign trade ( and domestic trade) of course.
1.2. The difference between business correspondence an
general social correspondence
T he so-called business correspondence referring to the three different main features . Because this is a general social correspondence are not available, we say that there are three main features of business correspondence, it is the premise of ordinary business correspondence also have much in common with social
correspondence, business correspondence, after all, because of a correspondence, but as the foreign correspondence has its own characteristics, so learn to read ordinary writing does not necessarily write social correspondence, will be able to read business correspondence, it is based on this - the inherent characteristics of business correspondence that it must be a independent course. In other countries, many universities has set up this course, just different name for it: Business Correspondence/ Business Communication / Communicating in International Business/ So, What are the main characteristics of the business correspondence?
Firstly, business correspondence has its own unique language style and terminology. Secondly, business correspondence is full of trade terms, acronyms and
abbreviations.
Finally, the content of business correspondence is closely related with foreign trade business practices.
Let's give an example of a first feature, "foreign correspondence has its own unique style and language."
We are in the market for silk blouses and should be pleased if you could kindly quote us your keenest prices for the goods listed below:
You can view, buy a lot of things need to say so stereotyped, that quite different situation for farmer's market with daily asking price to buy something. This can be seen from the business correspondence is very polite and serious,
while the language but also leisurely, and this is the language of business
毕业设计（论文）专用纸
————————————————————————————————————
correspondence style, with our words, formal, polite, restrained. The reason for this writing, in addition to this is the practice of business contacts, but also because serious and reliable official to appear sincere; courtesy to give a good impression, making money and gas is the truth; restraint to not offend each other.
毕业设计（论文）专用纸
————————————————————————————————————
Chapter 2 The wording features of Business Correspondence
2.1 Wording features of Business Correspondence
Writing business letters, we should always keep firmly in mind the essential features of them .It is essential to follow the six C ’s: clearness , conciseness , courtesy ,consideration, completeness, concreteness and correctness.
2.1.1 Clearness
First of all, make sure that your letter is so clear that it cannot be misunderstood. This is primary goal of a business letter .When you are sure about what you want to say , express yourself in plain and simple words . Good , straightforward and simple English is what is needed for business letter .The writer must try to express himself clearly ,so that the reader will understand and respond quickly .To achieve this .the writer should follow the following points:
一．Pay attention to sentence structure to convey your meaning
二．Avoiding ambiguous sentences and needless jargon
三．Use plain, simple words and short sentences
四．Statements in well—constructed sentences and paragraphs
Example
（一）We shall be able to supply 10 cases of the item only.
（二）We shall be able to supply 10 cases only of the item.
2.1.2 Conciseness
Conciseness means writing or saying something in the fewest words. To achieve conciseness try to avoid wordiness or redundancy. Clearness and conciseness often go hand-in-hand and the elimination of wordy business jargon can help to make a letter clearer and at the same time more concise. The author should avoid wordiness and repetition, and use words to replace phrases or clauses .As we know, the purpose of writing a letter is to make yourself understood easily ,not to show how long and complicated sentences you can write . But a concise letter is not necessarily a short one. Sometimes a letter dealing perhaps with a multiplicity of matters cannot avoid being long.
一.in the fewest possible words
二.briefly but completely
毕业设计（论文）专用纸
毕 业 设 计（论 文）
题 目 ： 外贸函电的语言特点
姓 名 王文茜
学 号 [1**********]4
所在院部 成人与教育学院
专业班级 商务英语
指导教师 宋老师
日 期 2011 年 10 月 15日
摘要
外贸函电是国际贸易双方进行商务信息沟通的重要手段，其写作极其语言的运用成功与否对业务成败有着极其重要的影响。在外贸函电中要坚持礼貌、完整、清楚、简洁、具体与正确等原则。
随着经济的发展，外贸函电在外贸交流中起着不可替代的作用。它是联系买卖双方之间的桥梁。作为函电，外贸函电与其它函电有相通的地方，但同时，它作为外贸函电，又具有其固有的特性, 那就是外贸函电的语言特点。所以，如何在话中运用语言技巧就显得非常重要。
索引关键词：外贸函电、语言特点、写作原则
Abstract
English business correspondence is international trade both sides of business
in the important means of information communication, its writing extremely language to the success or failure of the business success has significant impacts. In English business correspondence to insist on polite , complete, clear, concise, specific and correct principles.
With the development of business, business correspondence plays an
irreplaceable role in trading. It is a link between the buyer and the seller. As a kind of correspondence, it has the basic features of the correspondence; meanwhile, the business correspondence has its special features. Such as the features in the language.
Key words: Business correspondence, the language features, writing principals
目 录
摘 要„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„
目 录„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 正 文„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„
Chapter 1 Introduction„„„„„„„„„„„„„„„„„„„„„„„„„
1.1 The definition of business correspondence„„„„„„„„„„„„„
1.2 The difference between business correspondence and general social
correspondence „„„„„„„„„„„„„„„„„„„„„„„„„
Chapter 2 The wording features of Business Correspondence„„„„„„„„„
2.1 Wording features of Business Correspondence„„„„„„„„„„„„
2.2 English business correspondence language has the following distinct
characteristics„„„„„„„„„„„„„„„„„„„„„„„„„„„
Chapter 3 The Characteristics of Business Correspondence„„„„„„„„„„
3.1 Characteristics of Business Correspondence„„„„„„„„„„„„„„
3.2 Words Used Differently Under Differently Conditions„„„„„„„„„„ Chapter 4 The structure of Business Correspondence„„„„„„„„„„„„„
4.1 Structure of Business Correspondence„„„„„„„„„„„„„„„„ Chapter 5 The format of Business Correspondence’s „„„„„„„„„„„„„„
5.1 The Full Block Style„„„„„„„„„„„„„„„„„„„„„„„„„
5.2 The Indented Style„„„„„„„„„„„„„„„„„„„„„„„„„„
5.3 The Modified Style „„„„„„„„„„„„„„„„„„„„„„„„„„„ Chapter 6 Terms of Business Correspondence „„„„„„„„„„„„„„„„„„
6.1 Terms of Business Correspondence„„„„„„„„„„„„„„„„„„„ Chapter 7 Establishing Business Correspondence „„„„„„„„„„„„„„„
7.1 Channels to know Potential Customers„„„„„„„„„„„„„„„„
7.2 Steps of Writing Letters of First Inquiry„„„„„„„„„„„„„„ Conclusion „„„„„„„„„„„„„„„„„„„„„„„„„„„„„..
致 谢„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„.
参考文献„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„.
附 录„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„.
————————————————————————————————————
Chapter 1 Introduction
1. 1. The definition of business correspondence
Business correspondence refers to letters, telegrams , telexes , faxes and E-mail .It includes foreign trade ( and domestic trade) of course.
1.2. The difference between business correspondence an
general social correspondence
T he so-called business correspondence referring to the three different main features . Because this is a general social correspondence are not available, we say that there are three main features of business correspondence, it is the premise of ordinary business correspondence also have much in common with social
correspondence, business correspondence, after all, because of a correspondence, but as the foreign correspondence has its own characteristics, so learn to read ordinary writing does not necessarily write social correspondence, will be able to read business correspondence, it is based on this - the inherent characteristics of business correspondence that it must be a independent course. In other countries, many universities has set up this course, just different name for it: Business Correspondence/ Business Communication / Communicating in International Business/ So, What are the main characteristics of the business correspondence?
Firstly, business correspondence has its own unique language style and terminology. Secondly, business correspondence is full of trade terms, acronyms and
abbreviations.
Finally, the content of business correspondence is closely related with foreign trade business practices.
Let's give an example of a first feature, "foreign correspondence has its own unique style and language."
We are in the market for silk blouses and should be pleased if you could kindly quote us your keenest prices for the goods listed below:
You can view, buy a lot of things need to say so stereotyped, that quite different situation for farmer's market with daily asking price to buy something. This can be seen from the business correspondence is very polite and serious,
while the language but also leisurely, and this is the language of business
毕业设计（论文）专用纸
————————————————————————————————————
correspondence style, with our words, formal, polite, restrained. The reason for this writing, in addition to this is the practice of business contacts, but also because serious and reliable official to appear sincere; courtesy to give a good impression, making money and gas is the truth; restraint to not offend each other.
毕业设计（论文）专用纸
————————————————————————————————————
Chapter 2 The wording features of Business Correspondence
2.1 Wording features of Business Correspondence
Writing business letters, we should always keep firmly in mind the essential features of them .It is essential to follow the six C ’s: clearness , conciseness , courtesy ,consideration, completeness, concreteness and correctness.
2.1.1 Clearness
First of all, make sure that your letter is so clear that it cannot be misunderstood. This is primary goal of a business letter .When you are sure about what you want to say , express yourself in plain and simple words . Good , straightforward and simple English is what is needed for business letter .The writer must try to express himself clearly ,so that the reader will understand and respond quickly .To achieve this .the writer should follow the following points:
一．Pay attention to sentence structure to convey your meaning
二．Avoiding ambiguous sentences and needless jargon
三．Use plain, simple words and short sentences
四．Statements in well—constructed sentences and paragraphs
Example
（一）We shall be able to supply 10 cases of the item only.
（二）We shall be able to supply 10 cases only of the item.
2.1.2 Conciseness
Conciseness means writing or saying something in the fewest words. To achieve conciseness try to avoid wordiness or redundancy. Clearness and conciseness often go hand-in-hand and the elimination of wordy business jargon can help to make a letter clearer and at the same time more concise. The author should avoid wordiness and repetition, and use words to replace phrases or clauses .As we know, the purpose of writing a letter is to make yourself understood easily ,not to show how long and complicated sentences you can write . But a concise letter is not necessarily a short one. Sometimes a letter dealing perhaps with a multiplicity of matters cannot avoid being long.
一.in the fewest possible words
二.briefly but completely
毕业设计（论文）专用纸