市场营销十大趋势
市场正以飞快的速度发生变化。越来越多的公司正在认识到"消费者就是生意"这句至理名言。在这里，对于即将到来的一个新世纪的市场销售问题，我将从"回顾未来"开始，提出一些想法。
假如现在是2005年。市场/市场空间演化的重大发展应该是这样的：
（1）由于电子商务的发展，在批发和零售之间已经出现实质性的非居间化。实际上，不需要到商店去，所有产品就都可以买到。消费者从因特网上可以得到任何产品的图片，阅读产品说明书，按最好的价格和条件从自动售货机上买到商品。
（2）以商店为基地的零售商发现，商店的交易量在减少。为改变这种局面，更多的零售商开始在他们的商店里经营娱乐性项目和建剧场。许多书店、食品店和服装店现在也设有咖啡厅和艺术片的讲座和放映。从根本上来说，这些商店是在推销"体验"，而不是销售各种产品。
（3）大多数公司已经建立了专门客户的基本材料库，其中包括某个客户在商业活动中的表现和特别需要。它们可以利用这些材料向个别客户提供"大批按要求定做的"商品。
（4）商家在通过富于想象力的方法来超过消费者的期望方面作了出色的工作。因此，竞争者发现，它们越来越难以得到新的客户，大多数公司正在花费更多的时间以找到如何售出更多商品和为客户提供更多服务的方法。
公司正集中精力建立消费者份额，而不是市场份额。许多公司正开辟途径以增加相互间销售和向更高层的公司销售的数量。公司正在通过运用更新的和更有效的挖掘数据的技术从它们的数据库中获得一些部门和客户的新看法。
（5）公司最终设法说服它们的会计核算部门通过个别的客户、产品和销售渠道生产出更多实际的利润来，公司现在正把它们的注意力集中在这些方面。
（6）公司已经从必须具有做成交易的远见转变为具有树立忠实于客户思想的远见。许多公司已经开始具有为客户终生服务的思想，靠什么做到这一点呢？他们定期以低价提供消费品（比如咖啡）。它们能够经得起在每一笔生意中获取较低利润这种损失，因为这是按长期销售合同进行的。
市场营销1501cs祝贺
[1**********]74
Ten major trends in marketing
Changes in the market is growing at a rapid speed. More and more companies are recognizing the consumer is business. "This sentence words of wisdom. Here, for the problems of market sales of the coming of a new century, I will from" looking ahead "proposed some ideas.
If it is 2005, the major development of the market / space evolution should be
(1) due to the development of electronic commerce, between the wholesale and retail has been substantial disintermediation. You don't actually need to go to the store, all products can buy. Consumers on the Internet can get a picture of any product, read the product description, according to the best prices and terms from the vending machine to buy goods.
(2) to store as the base of retailers found that shops transaction volume in
reducing. In order to change this situation, more retailers began in their store business entertainment projects and built theater. Many bookshops, food stores and clothing stores now also has a cafe and art lecture and screening. From the fundamental, these stores are in the marketing of "experience", rather than the sale of various products.
(3) most companies have established special customer basic material library, including a customer in commercial activities and special needs. They can use these materials provided to individual customers a large number according to the requirements of custom-made goods.
(4) businesses in the rich imagination to exceed the expectations of consumers for excellent work. Therefore, find competitors, they are more difficult to get new customers, most of the company is spending more time to find how to sell more goods and provide more services for customers.
Companies are focused on establishing customer share, and not market share. Many companies is opening the way for the to increase sales and to higher sales of the company's number. The company is through the gain some new viewpoints of
departments and customers from their database by using the newer and more effective data mining technology.
(5) companies have finally managed to convince their accounting departments to produce more real profits through individual customers, products and sales channels, and the company is now focusing their attention on these areas.
(6) company has from must has made trading vision into has set up the faithful to the foresight of customers ideas. Many companies have begun with the thought of customer lifetime service, what to rely on to do this? They regularly at a low price provides consumer goods (such as a coffee). They can stand in each pen business gets lower profits this loss, because this is in long-term sales contracts.
市场营销十大趋势
市场正以飞快的速度发生变化。越来越多的公司正在认识到"消费者就是生意"这句至理名言。在这里，对于即将到来的一个新世纪的市场销售问题，我将从"回顾未来"开始，提出一些想法。
假如现在是2005年。市场/市场空间演化的重大发展应该是这样的：
（1）由于电子商务的发展，在批发和零售之间已经出现实质性的非居间化。实际上，不需要到商店去，所有产品就都可以买到。消费者从因特网上可以得到任何产品的图片，阅读产品说明书，按最好的价格和条件从自动售货机上买到商品。
（2）以商店为基地的零售商发现，商店的交易量在减少。为改变这种局面，更多的零售商开始在他们的商店里经营娱乐性项目和建剧场。许多书店、食品店和服装店现在也设有咖啡厅和艺术片的讲座和放映。从根本上来说，这些商店是在推销"体验"，而不是销售各种产品。
（3）大多数公司已经建立了专门客户的基本材料库，其中包括某个客户在商业活动中的表现和特别需要。它们可以利用这些材料向个别客户提供"大批按要求定做的"商品。
（4）商家在通过富于想象力的方法来超过消费者的期望方面作了出色的工作。因此，竞争者发现，它们越来越难以得到新的客户，大多数公司正在花费更多的时间以找到如何售出更多商品和为客户提供更多服务的方法。
公司正集中精力建立消费者份额，而不是市场份额。许多公司正开辟途径以增加相互间销售和向更高层的公司销售的数量。公司正在通过运用更新的和更有效的挖掘数据的技术从它们的数据库中获得一些部门和客户的新看法。
（5）公司最终设法说服它们的会计核算部门通过个别的客户、产品和销售渠道生产出更多实际的利润来，公司现在正把它们的注意力集中在这些方面。
（6）公司已经从必须具有做成交易的远见转变为具有树立忠实于客户思想的远见。许多公司已经开始具有为客户终生服务的思想，靠什么做到这一点呢？他们定期以低价提供消费品（比如咖啡）。它们能够经得起在每一笔生意中获取较低利润这种损失，因为这是按长期销售合同进行的。
市场营销1501cs祝贺
[1**********]74
Ten major trends in marketing
Changes in the market is growing at a rapid speed. More and more companies are recognizing the consumer is business. "This sentence words of wisdom. Here, for the problems of market sales of the coming of a new century, I will from" looking ahead "proposed some ideas.
If it is 2005, the major development of the market / space evolution should be
(1) due to the development of electronic commerce, between the wholesale and retail has been substantial disintermediation. You don't actually need to go to the store, all products can buy. Consumers on the Internet can get a picture of any product, read the product description, according to the best prices and terms from the vending machine to buy goods.
(2) to store as the base of retailers found that shops transaction volume in
reducing. In order to change this situation, more retailers began in their store business entertainment projects and built theater. Many bookshops, food stores and clothing stores now also has a cafe and art lecture and screening. From the fundamental, these stores are in the marketing of "experience", rather than the sale of various products.
(3) most companies have established special customer basic material library, including a customer in commercial activities and special needs. They can use these materials provided to individual customers a large number according to the requirements of custom-made goods.
(4) businesses in the rich imagination to exceed the expectations of consumers for excellent work. Therefore, find competitors, they are more difficult to get new customers, most of the company is spending more time to find how to sell more goods and provide more services for customers.
Companies are focused on establishing customer share, and not market share. Many companies is opening the way for the to increase sales and to higher sales of the company's number. The company is through the gain some new viewpoints of
departments and customers from their database by using the newer and more effective data mining technology.
(5) companies have finally managed to convince their accounting departments to produce more real profits through individual customers, products and sales channels, and the company is now focusing their attention on these areas.
(6) company has from must has made trading vision into has set up the faithful to the foresight of customers ideas. Many companies have begun with the thought of customer lifetime service, what to rely on to do this? They regularly at a low price provides consumer goods (such as a coffee). They can stand in each pen business gets lower profits this loss, because this is in long-term sales contracts.