Dan Smith是一位美国的健身用品经销商，此次是Robert Liu第一回与他交手。就在短短几分钟的交谈中，Robert Liu既感到这位大汉粗犷的外表，藏有狡兔的心思――他肯定是沙场老将，自己绝不可掉以轻心。双方第一回过招如下：
D: I‘d like to get the ball rolling（开始）by talking about prices.
R: Shoot.（洗耳恭听）I‘d be happy to answer any questions you may have.
D: Your products are very good. But I‘m a little worried about the prices you‘re asking.
R: You think we about be asking for more?(laughs)
D: (chuckles莞尔) That‘s not exactly what I had in mind. I know your research costs are high, but what I‘d like is a 25% discount.
R: That seems to be a little high, Mr. Smith. I don‘t know how we can make a profit with those numbers.
D: Please, Robert, call me Dan. (pause) Well, if we promise future business――volume sales（大笔交易）――that will slash your costs（大量减低成本）for making the Exec-U-ciser, right?
R: Yes, but it‘s hard to see how you can place such large orders. How could you turn over（销磬）so many? (pause) We‘d need a guarantee of future business, not just a promise.
D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?
R: If you can guarantee that on paper, I think we can discuss this further
Robert回公司呈报Dan的提案后，老板很满意对方的采购计划;但在折扣方面则希望Robert能继续维持强硬的态度，尽量探出对方的底线。就在这七上七八的价格翘翘板上，双方是否能找到彼此地平衡点呢？请看下面分解:
R: Even with volume sales, our coats for the Exec-U-Ciser won‘t go down much.
D: Just what are you proposing?
R: We could take a cut（降低）on the price. But 25% would slash our profit margin（毛利率）.We suggest a compromise――10%.
D: That‘s a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?
R: I don‘t think I can change it right now. Why don‘t we talk again tomorrow?
D: Sure. I must talk to my office anyway. I hope we can find some common ground（共同信念）on this.
NEXT DAY
D: Robert, I‘ve been instructed to reject the numbers you proposed; but we can try to come up with some thing else. R: I hope so, Dan. My instructions are to negotiate hard on this deal――but I‘m try very hard to reach some middle ground（互相妥协）.
D: I understand. We propose a structured deal（阶段式和约）. For the first six months, we get a discount of 20%, and the next six months we get 15%.
R: Dan, I can‘t bring those numbers back to my office――they‘ll turn it down flat（打回票）.
D: Then you‘ll have to think of something better, Robert.
商务英语谈判示例
A: I'm sorry to say that the price you quote is too high. It would be very difficult for us to push any sales if we buy it at this price.
B: well, if you take quality into consideration, you won't think our price is too high
A: Let’s meet each other half way.
- 很遗憾你们报的价格太高，如果按这种价格买进，我方实在难以推销。
- 如果你考虑一下质量，你就不会觉得我们的价格太高了。
- 那咱们就各让一步吧。
A: I'm sorry to say that your price has soared. It's almost 20% higher than last year's.
B: That's because the price of raw materials has gone up.
A: I see. Thank you.
- 很遗憾，贵方的价格猛长，比去年几乎高出20%。
- 那是因为原材料的价格上涨了。
- 我知道了，多谢。
A: How many do you intend to order?
B: I want to order 900 dozen.
A: The most we can offer you at present is 600 dozen.
- 这种产品你们想订多少?
- 我们想订900打。
- 目前我们至多只能提供600打。
A: We have inspected the rice, and we're surprised to know that the weight is short.
B: We sell our goods on loaded weight and not on landed weight.
A: I see.
- 这些大米我们检验过了，重量不够，我们感到奇怪。
- 我们出售商品是以装船重量为准，不是以卸货重量为准。
- 我知道了。
A: The next thing I'd like to bring up for discussion is packing.
B: Please state your opinions about packing.
A: All right. We wish our opinions on packing will be passed on to your manufacturers. - 下面我想就包装问题讨论一下。
- 请陈述你们的意见。
- 好，我们希望我们对包装的意见能传达到厂商。
A: You know, packing has a close bearing on sales.
B: Yes, it also affects the reputation of our products. Buyers always pay great attention to packing. A: We wish the new packing will give our clients satisfaction.
- 大家都知道，包装直接关系到产品的销售。
- 是的，它也会影响我们产品的信誉，买主总是很注意包装。
- 我们希望新包装会使我们的顾客满意。
A: How are the shirts packed?
B: They're packed in cardboard boxes.
A: I'm afraid the cardboard boxes are not strong enough for ocean transportation.
- 衬衫怎样包装?
- 它们用纸板箱包装。
- 我担心远洋运输用纸板箱不够结实。
A: From what I've heard, you're already well up in shipping work.
B: Yes, we arrange shipments to any part of the world.
A: Do you do any chartering?
- 据我所知，你方对运输工作很在行。
- 是的，我们承揽去世界各地的货物运输。
A: How do you like the goods dispatched, by railway or by sea?
B: By sea, please. Because of the high cost of railway transportation, we prefer sea transportation. A: That’s what we think.
- 你方将怎样发运货物，铁路还是海运 ?
- 请 海运 发货，铁路运输费用太高，我们愿意走海运 。
- 我们正是这么想的。
A: When can you effect shipment? I'm terribly worried about late shipment.
B: We can effect shipment in December or early next year at the latest.
A: That's fine.
- 你们什么时候能交货?我非常担心货物迟交。
- 我们最晚在今年十二月或明年初交货。
- 那很好。
the goods are available in different qualities.
此货有多种不同的质量可供。
Nothing wrong will happen, so long as the quality of your article is good.
只要商品质量可靠，就不会发生差错。
If the quality of your products is satisfactory, we may place regular orders.
如果你们产品的质量使我们满意，我们将不断订货。
If the quality of your initial shipment is found satisfactory, large repeats will follow.
如果贵方第一批运来的货令人满意，随后将有大批续订。
there is no marked qualitative difference between the two.
两者在质量上无显著差异。
We sincerely hope the quality are in conformity with the contract stipulations.
我们真诚希望质量与合同规定相符。
As long as the quality is good, it hardly matters if the price is a little bit higher.
Dan Smith是一位美国的健身用品经销商，此次是Robert Liu第一回与他交手。就在短短几分钟的交谈中，Robert Liu既感到这位大汉粗犷的外表，藏有狡兔的心思――他肯定是沙场老将，自己绝不可掉以轻心。双方第一回过招如下：
D: I‘d like to get the ball rolling（开始）by talking about prices.
R: Shoot.（洗耳恭听）I‘d be happy to answer any questions you may have.
D: Your products are very good. But I‘m a little worried about the prices you‘re asking.
R: You think we about be asking for more?(laughs)
D: (chuckles莞尔) That‘s not exactly what I had in mind. I know your research costs are high, but what I‘d like is a 25% discount.
R: That seems to be a little high, Mr. Smith. I don‘t know how we can make a profit with those numbers.
D: Please, Robert, call me Dan. (pause) Well, if we promise future business――volume sales（大笔交易）――that will slash your costs（大量减低成本）for making the Exec-U-ciser, right?
R: Yes, but it‘s hard to see how you can place such large orders. How could you turn over（销磬）so many? (pause) We‘d need a guarantee of future business, not just a promise.
D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?
R: If you can guarantee that on paper, I think we can discuss this further
Robert回公司呈报Dan的提案后，老板很满意对方的采购计划;但在折扣方面则希望Robert能继续维持强硬的态度，尽量探出对方的底线。就在这七上七八的价格翘翘板上，双方是否能找到彼此地平衡点呢？请看下面分解:
R: Even with volume sales, our coats for the Exec-U-Ciser won‘t go down much.
D: Just what are you proposing?
R: We could take a cut（降低）on the price. But 25% would slash our profit margin（毛利率）.We suggest a compromise――10%.
D: That‘s a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?
R: I don‘t think I can change it right now. Why don‘t we talk again tomorrow?
D: Sure. I must talk to my office anyway. I hope we can find some common ground（共同信念）on this.
NEXT DAY
D: Robert, I‘ve been instructed to reject the numbers you proposed; but we can try to come up with some thing else. R: I hope so, Dan. My instructions are to negotiate hard on this deal――but I‘m try very hard to reach some middle ground（互相妥协）.
D: I understand. We propose a structured deal（阶段式和约）. For the first six months, we get a discount of 20%, and the next six months we get 15%.
R: Dan, I can‘t bring those numbers back to my office――they‘ll turn it down flat（打回票）.
D: Then you‘ll have to think of something better, Robert.
商务英语谈判示例
A: I'm sorry to say that the price you quote is too high. It would be very difficult for us to push any sales if we buy it at this price.
B: well, if you take quality into consideration, you won't think our price is too high
A: Let’s meet each other half way.
- 很遗憾你们报的价格太高，如果按这种价格买进，我方实在难以推销。
- 如果你考虑一下质量，你就不会觉得我们的价格太高了。
- 那咱们就各让一步吧。
A: I'm sorry to say that your price has soared. It's almost 20% higher than last year's.
B: That's because the price of raw materials has gone up.
A: I see. Thank you.
- 很遗憾，贵方的价格猛长，比去年几乎高出20%。
- 那是因为原材料的价格上涨了。
- 我知道了，多谢。
A: How many do you intend to order?
B: I want to order 900 dozen.
A: The most we can offer you at present is 600 dozen.
- 这种产品你们想订多少?
- 我们想订900打。
- 目前我们至多只能提供600打。
A: We have inspected the rice, and we're surprised to know that the weight is short.
B: We sell our goods on loaded weight and not on landed weight.
A: I see.
- 这些大米我们检验过了，重量不够，我们感到奇怪。
- 我们出售商品是以装船重量为准，不是以卸货重量为准。
- 我知道了。
A: The next thing I'd like to bring up for discussion is packing.
B: Please state your opinions about packing.
A: All right. We wish our opinions on packing will be passed on to your manufacturers. - 下面我想就包装问题讨论一下。
- 请陈述你们的意见。
- 好，我们希望我们对包装的意见能传达到厂商。
A: You know, packing has a close bearing on sales.
B: Yes, it also affects the reputation of our products. Buyers always pay great attention to packing. A: We wish the new packing will give our clients satisfaction.
- 大家都知道，包装直接关系到产品的销售。
- 是的，它也会影响我们产品的信誉，买主总是很注意包装。
- 我们希望新包装会使我们的顾客满意。
A: How are the shirts packed?
B: They're packed in cardboard boxes.
A: I'm afraid the cardboard boxes are not strong enough for ocean transportation.
- 衬衫怎样包装?
- 它们用纸板箱包装。
- 我担心远洋运输用纸板箱不够结实。
A: From what I've heard, you're already well up in shipping work.
B: Yes, we arrange shipments to any part of the world.
A: Do you do any chartering?
- 据我所知，你方对运输工作很在行。
- 是的，我们承揽去世界各地的货物运输。
A: How do you like the goods dispatched, by railway or by sea?
B: By sea, please. Because of the high cost of railway transportation, we prefer sea transportation. A: That’s what we think.
- 你方将怎样发运货物，铁路还是海运 ?
- 请 海运 发货，铁路运输费用太高，我们愿意走海运 。
- 我们正是这么想的。
A: When can you effect shipment? I'm terribly worried about late shipment.
B: We can effect shipment in December or early next year at the latest.
A: That's fine.
- 你们什么时候能交货?我非常担心货物迟交。
- 我们最晚在今年十二月或明年初交货。
- 那很好。
the goods are available in different qualities.
此货有多种不同的质量可供。
Nothing wrong will happen, so long as the quality of your article is good.
只要商品质量可靠，就不会发生差错。
If the quality of your products is satisfactory, we may place regular orders.
如果你们产品的质量使我们满意，我们将不断订货。
If the quality of your initial shipment is found satisfactory, large repeats will follow.
如果贵方第一批运来的货令人满意，随后将有大批续订。
there is no marked qualitative difference between the two.
两者在质量上无显著差异。
We sincerely hope the quality are in conformity with the contract stipulations.
我们真诚希望质量与合同规定相符。
As long as the quality is good, it hardly matters if the price is a little bit higher.